ATV (post-1982)

What if ATV kept their franchise in the 1981 franchise round? Here's my interpretation.

`1998-1999
In 1994, Carlton fully bought ATV from ACC, however changes to their on-screen look weren't implemented until 1998.

1999-2002
In 1999, along with Westcountry, ATV rebranded into 'Carlton'. However, their local news bulletin, ATV Today, stayed named as such until 2004.

2002-2003


In 2002, ATV and Westcountry changed from Carlton to ITV1 Carlton.

2003-2004
In 2003, ATV (at this point, called ITV1 Carlton) dropped the 'Carlton' and simply became ITV1 for the Midlands.

2004-2006
When Carlton and Granada merged to form ITV plc, ITV1 for the Midlands became ITV1 Midlands. ATV Today finally was renamed 'ITV News for the Midlands' and later 'ITV Midlands Tonight'.

2006-2010
The final time that 'ITV1 Midlands' would ever be seen (or heard) again apart from the local news and the occasional name dropping would be on April the 9th of 2010. This logo wasn't seen much, and unlike the one from January 2006 - November 2006, was only seen on regional programming (which was at this point, the news).

2013-present
This logo isn't seen on-screen, but is still official.

These logos are not mine, and they all belong to ITV plc.